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| T E O R E T I C K Ý Č A S O P I S P R E O T Á Z K Y Š T Á T U A P R Á V A |
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| T E O R E T I C K Ý Č A S O P I S P R E O T Á Z K Y Š T Á T U A P R Á V A |
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Právna regulácia sexizmu v reklame – základné východiská. Legal regulation of sexism in advertising – legal basis. JUDr. Ľubomír Zlocha, PhD., Ústav štátu a práva SAV, v. v. i., Bratislava Právny obzor, 106, 2023, No. 2., pp. 99 – 115. Published online: 20.4.2023 https://doi.org/10.31577/pravnyobzor.2023.2.02 Abstract. The presented article deals with the regulation of sexism in advertising, especially from the point of view of public law regulation. In the introduction, the author discusses the general definitions. Before the author proceeded to the analysis of the sexist elements in advertising practice, he defined the constitutional anchoring of the protection of advertising as such, as initially there were various controversies as to whether it is even possible to consider advertising as a means of exercising freedom of expression. The primary purpose of the article is to define the scope of the legal regulation of sexism in advertising in the Advertising Act and the method of application of the currently valid legislation by Slovak public authorities and courts. The author points to the jurisprudence of foreign courts and the European Court of Human Rights. Key words: sexism, nudity, discrimination, human dignity, advertisement, regulation
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ISSN 2729-9228 ISSN 0032-6984
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